Affordable local SEO services in the UK - FlexboxMedia

Affordable local SEO services in the UK

Local SEO is the optimization of your website to make your business visible when people search for local businesses. You can ensure that your business will be found for relevant local search if you use perfect strategies and resources.

Local SEO is to capture the customers who are located near your business address or in the same city. In a study, it found that 35% of total search traffic is usually from local, so your business could be losing a significant amount of traffic if you do not optimize your website to rank better for your local target audience

Let’s further clear, why Local SEO optimization is so important? Suppose, if I search for the cleaning products suppliers in Slough, Google display the following companies name is a box. This box is known as the Local 3 Pack, Map Pack or Snack Pack as you can see Google is showing a list of three company and their maps on the top when people search. Google prioritizes these companies over the normal organic results that you can see underneath because those three company listed their name in Google my business page and optimize their pages/local SEO as much as possible. one company displaying above this 3 pack is because its running paid ad campaign on Google.

Local SEO strategies even allow you to compete with established brands. The large brand often does not concentrate on Local business and use keywords to target a wider area. If you have a small business you can exploit this absolute opportunity by hiring a local SEO services provider who knows how to utilize the resources and give you rank within this 3 local Pack.

local SEO services provider

When the people search for any keywords that related to your product or services and your business is correctly listed in the “Google My Business” page with the place or the city your business located and optimized other issues that affect local SEO, the chance is very high that your business will appear in the “Local 3 Pack” without any ad in Google.

Local SEO Pack / Map Rankings Factors

If you see the following influencing factor of  Local SEO, Google my business has the greatest impact on search

Map Rankings Factors

If you see the above influencing factor of  Local SEO, Google my business has the greatest impact  (25%) on search results and the number one factor for ranking in the google map. Anchor post, domain authority Link signals have 16.5% impact. The customer review is also crucial and has 15.44% contribution on search results, on -page-optimization, i.e. keyword rich meta tag, meta title i.e has 13.88% signals, citation in local directories signals 10.82%, while behavioral signals 9.56%, personalization 5.44% and social signals such as your business presence and engagement on google plus, facebook, and twitter have 2.82% impact on search results. Google my business optimization and other influencing factors can help your business get more local traffic, exposure, and real customers.

 

Here, I have listed and discussed the most important aspects that influence the local raking:

 

 Google my Business optimization

To get started, you need to claim your Google My Business page and optimize it. Once google authenticates you can see your business presence, for free, on local search and will appear on google map. Optimize your “Google My Business” page (see the sample of google my business page below) by including business location, type of business, short description, images, contact number, and opening and closing time of your business and add customers review to get the most benefits of Local SEO. If you do not have any business address, then content optimization can be the best way for you.

Google my Business optimization

Following are the essentials to optimize on Google My Business:

  • The very first stage is to claim your business and verify your listing and on Google my Business.
  • Provide your business address details accurately so google will show your business location and map
  • Display category with keywords that best describe your business
  • Enlist your customer’s review and response to customers review
  • Describe the business in details and give an  in-depth view of your business
  • Ensure that your website is responsive to appear in search results on all devices.
  • Create content and Posting through “Google My Business” allows Google to place your products and services in front of the customers directly when people search for on google.

Get High-Quality Backlinks

Links signals are the second most important influencing factors to boost your local SEO and to get a good result for localized organic search. Google assesses the credibility of a website based on the quality of its links. How well your business will rank on Google is mostly depends on the backlinks.

Domain or page authority matters a lot in Google algorithm. If you create links with the pages or websites which are highly weighted in Google, you will be highly benefited from those link.

links from high-trust, high-authority websites, really matter to improve your ranking on Google organic search.

Anchor post can make up the link itself, suppose the text or content with the keywords link that represents your business or even the link of your brand name in the text helps Google find context and increase site value on google.

local businesses should, therefore, concentrate on anchor text or post as a powerful ranking factor for Local SEO optimization.

Be consistent in Local Citations

Citation in local directories accounts for 13% of the ranking factors. List your company name, address, phone number, and your website link on local directories and also make sure all your citations are consistent.

Many local directories rank for localized terms, can help you get your business identified easy if you use the appropriate keywords that best describe your business and people usually use to find such type of business. Many people also use this directory directly to find a different product or services in the local area.

As I mentioned earlier consistency is very important. So keep a record of the information you want to put and use the same information everywhere.  If you change your business address or phone number, in the future make sure you change each and every directory you listed your business.

See below an example of Inconsistent listing:

Correct Information Category not similar
Business name: Flexbox Media

Category: Web design and Digital Marketing Agency

Address: 38 Vicarage Way Colnbrook, Slough, SL3 0RE

Phone:07860634701

Email: sales@flexboxmedia.com

Open & Closing time: 9.00 a.m to 17.00 pm

URL: https://flexboxmedia.com/

 

Business name: Flexbox Media

Category: Production media

Address: 38 Vicarage Way Colnbrook, Slough, SL3 0RE

Phone:07860634701

Email: sales@flexboxmedia.com

Open & Closing time: 9.00 a.m to 17.00 pm

URL: https://flexboxmedia.com/

 

Wrong or inconsistent phone number Address wrong
Business name: Flexbox Media

Category: Web design and Digital Marketing Agency

Address: 38 Vicarage Way Colnbrook, Slough, SL3 0RE

Phone: 07885978085

Email: sales@flexboxmedia.com

Open & Closing time: 9.00 a.m to 17.00 pm

URL: https://flexboxmedia.com/

 

Business name: Flexbox Media

Category: Web design and Digital Marketing Agency

Address: Colnbrook, Slough, trading zone

Phone:07860634701

Email: sales@flexboxmedia.com

Open & Closing time: 9.00 a.m to 17.00 pm

URL: https://flexboxmedia.com/

 

 

Because of the above reason, you have to be very careful with citation listing and regular monitoring or audit is important to find out any inconsistency. There are few tools you can use to find the problem with the listing or you can hire an affordable local SEO service provider to do this on your behalf.

Flexbox Media,  local SEO service company in the UK, usually do local SEO citation audit and correct listing manually if there is any inconsistency observed in your business listing. And list your business in directories where your business supposed to be listed.

 

Local SEO on-page optimization

Local keyword research is prerequisite to identifying the keywords that your target audience usually use for search.  Then you need to include those keywords into your title tags, meta title, meta description, and blog content. Do not forget to mention your business location on the webpage and title. If you run business in different cities you can create a separate landing page for each area or city. Google map displaying your business location is desirable on your website to give a visual idea of your location.

Google always prioritize Responsive website or mobile-friendly website on ranking, so make sure your website displays correctly on all devices, especially on mobile.

Get Regular Reviews from Happy Customers

Displaying reviews on Google My Business page and on your site obviously improve users confidence and help to improve the conversions. So try to inspire your customers to write about your service and products. Positive reviews and engagement with your customers optimize your google my business page.

Get Regular Reviews from Happy Customers

A major percentage of customers take their purchase decision based on reviews or personal recommendations, so google features the customer’s comments so prominently.

Google algorithm rank that company high whose consumer have a positive impression.

More reviews more visibility, so your business should engage in gathering and encouraging customer reviews on a regular basis.

Google allows businesses to ask their customers for reviews and use it as a ranking factor.

Conclusion

Every minute people search for services that can be sourced locally. So fail to secure top position on local search results is losing the competition in your area.

We design the easiest way to secure your place in local search results, Google Maps. Our Local SEO services will add all the important techniques to your web page, to improve your chances to rank higher, even more than you think.

We ensure that Google gets your business direction and other important information on the fly, are able to syndicate all that information and serve visitors with best results.

 

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